The State of the Story 2021: What's Working NOW is a series of interactive online events, where we connect leading marketers, top tech platforms, and world-class creatives from our community.
It's never been easier – and yet more challenging – to break through as a brand on social. And as cookies disappear and privacy concerns tip back in favor of individual users, the true opportunity to win a share of voice and drive leads and consumer loyalty is through consistent, creative storytelling.
Clubhouse Super Host Swan Sit and LinkedIn's Ife Babatunde will share how they're winning on social and how to build successful narratives that succeed at scale, through targeting, and that hold up when customized for each of the leading social platforms. Their discussion will also cover influencer (and micro-influencer) strategy, developing narratives around events, and how to lead with purpose on social.
Magnet Media is a global brand studio that uses storytelling and data to drive measurable business results. Our team is made up of world-class strategists and creative thinkers who use our THINK / MAKE / REACH process to develop a marketing strategy, world-class content, and go-to-market distribution strategies for our clients. Much of our work starts with video storytelling and is distributed across all platforms—appearing in the top media outlets, shared by influential community members, and rising to the top of the search rankings. Recently we've produced award-winning campaigns for clients like Google, Adobe, Chase, Goldman Sachs, Airbnb, IBM, CitiGroup, Carbon, The TED Talks, Politico, Blackrock, TIAA, YouTube, MIT Tech Press, and more.
